Friday, August 28, 2009

Design that makes one smile...

Packaging design from Sophisca, a Taiwanese candy shop located in Ximending. Love the conventions-be-damned playfulness of their products. (To those not familiar with traditional Chinese medicinal products, the packaging in the above picture is a parody of the usual packaging design for a famous brand of traditional Chinese ointment - except of course in this case it contains yummy white chocolates, all individually wrapped with the same crazy design).

All candy is imported from Japan (emphasizing in small print that the dairy ingredient in their chocolates came from New Zealand) and repackaged in Taiwan. Genius!

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